In an attempt to promote tortilla sales, Shirley decided to offer some delicious homemade food to encourage people to try her tortillas. She started by offering a burrito to anyone who stopped by. People really loved the burritos and started bringing their friends by to try one! Word traveled fast, and business increased, though it wasn't necessarily the tortillas that people kept coming back for… it was the delicious food! And thus Burritos Alinstante was born.